A couple of weeks back, my old buddy John Troyer and I started talking via email about social, communities, and how much of a marketing wasteland social has turned into. A few emails back and forth, and we landed on a few key topics. He and I worked together on the community team at VMware way back in the day.
Thing of it is, I started the VMware Communities back in the day because it was a great place for customers to talk about some of the coolest IT technology anyone had ever seen *at the time*. There’s tons of cool stuff out there now, but what VMware did was truly impressive for the time and climate.
And so my appearance on The Geek Whisperers was born. The Geek Whisperers are a group of three folks (John Mark Troyer, Amy Lewis, and Matthew Brender), who run a weekly podcast on the topic of enterprise marketing to the IT audience. Loosely. The topics wander a little, which I just LOVE.
So I went on to talk to John about why we started the VMware communities in the first place, and what became of the whole enterprise IT marketplace online since then. We also get into how behavior and demeanor and what you posted on the old VMTN forums was self-policed by the community after a while.
And a bunch more cool topics. A bunch. It was a HOOT.
You can catch the episode on the Geek Whisperers website at: Geek Whisperers Episode 41
I will surely be back to talk to them all about metrics, ’cause we didn’t geek out nearly enough on that. I think people who run around talking about mentions and share of voice and number of followers aren’t doing their organization a service, and they ought to be digging deeper.
Till next time :)