Interview: Edmodo VP Answers Questions About How Teachers Adopt The Service

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I am frankly excited about the learning platform, Edmodo, which I wrote about earlier this week. As I stated, Edmodo is a free service offered to teachers to help them to better connect with – and teach – their students using a secure online environment.

I reached out to the Edmodo team. I was puzzled why Edmodo was not in use in every school district. I’m a parent; why wasn’t my school district using this excellent-sounding service? I imagined that there must be some type of lengthy process or problems to overcome, in the adoption of the service. Nothing could have been further from the truth.

I had the pleasure of speaking with Betsy Whalen, Edmodo’s VP of Social Media and Marketing. She set me straight on the typical process which teachers use to get started with Edmodo.

Q. I’m imaging that the process of getting Edmodo up and running is kind of hard for some teachers. Can you explain what’s involved?

Betsy: To help you understand the process, I want to give you a little background on how Edmodo got started. It was created by two Tech Directors in a Chicago school district. They were frustrated at the time, because they were told to shut down Facebook and other sites from school access. So, all of the good resources on the Internet were being effectively blocked from teaching.

In response to this, they created a safe environment in which teachers could control what their students could see on the Internet. Teachers also control student access to their virtual classroom on Edmodo, with a password. No private information about students is collected at all – it’s all administered by the teacher.

Once they had the environment created, the Tech Directors – who are our two founders – made it available for free to any teacher who wanted to use it. That was in late 2008. Since then, it’s caught on mostly by word-of-mouth among teachers.

The short answer to your question, is that the process for starting to work with Edmodo is really easy. Teachers just need to go to the Edmodo site, click on “I’m a Teacher”, and that’s it.

Q. You’re right, that’s a lot simpler than I imagined. But, how about teachers who are not as technology-confident? What about the technology divide among kids, also; for example, are teachers ever concerned that parents are going to complain about the use of Edmodo if their child does not have Internet access from home?

Betsy: It used to be the case that teachers and school boards were concerned about the technology divide among students, you’re right. But we’ve seen that change a lot in the last few years. Schools are now taking the approach, that we need to prepare students to live in a connected world. Now, when kids don’t have Internet connection from home, the thought is that we need to connect twice as much at school.

Having a computer at home is no longer the obstacle that it used to be, either. Any cell phone with a browser can be used with Edmodo. These days, kids are mostly connecting to the Internet using their mobile devices, so that really helps. Also, Edmodo can be accessed from any computer – like those in a public library.

Q. OK, so if I’m a teacher and I’m interested in Edmodo, I should just get started.

Betsy: Exactly. That’s what most of the teachers using Edmodo have done. The teachers are leading the way with this.

In fact, because of the wide-spread adoption of Edmodo by teachers, it’s the Tech Directors and administrators in schools who are the ones playing catch-up. Usually in schools, the Tech Directors and administrators make all the technology decisions; they meet and decide, and then roll out new tools to the schools.

With Edmodo, it’s been the opposite. Administrators have approached us, telling us that they’ve discovered that teachers in their district are using Edmodo – and they are asking for help from us to catch up and see what’s going on. As a result, we’ve provided district-level analytics and reporting as part of Edmodo. Administrators can see at-a-glance, which schools are using Edmodo, and how many teachers.

Q. What has the administrator reaction to Edmodo been?

Betsy: Edmodo has been very well received by administrators, because we not only help teachers to educate students better – and we’re free – but we also help districts to save money. There is a huge cost savings from not having to print out all of the materials used in a classroom. We’re providing a library of resources in the cloud, instead. Also, schools find that they don’t need to provide students with flash drives, for example; that’s another cost savings which is happening.

Q. What’s next for Edmodo?

Betsy: The team at Edmodo is really responsive to what our teachers and educators tell us that they need in the platform. One message that we want to get out there, is to let teachers know to communicate with us. We release new features every few weeks. The features in the product are what teachers have requested. It’s their environment, so we want to make sure that it fits what they need.

Also, teachers should know that Edmodo is really a professional development tool for teachers. Along with the teaching environment, we also have a community for like-minded teachers. They can share resources and information with each other.

Q. One last question, Betsy, before I let you go. How does Edmodo make money?

Betsy: Yes, we get that question a lot. Our pledge is that Edmodo will always be free for teaching and that we will never take advertising. That model doesn’t work for education.

We do have plans to monetize in the longer term. For the immediate-term, we have venture funding from the same venture firm, Union Square Ventures, which backed Twitter, LinkedIn, Formspring, Zynga - many of the popular social media networks.

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About Kelly Baig

Kelly Baig is a concerned parent of a 13 yo girl and independent marketing consultant with insatiable curiousity about all things online. Kelly runs a successful marketing services firm, WaveBreak Marketing, in operation since 2007. Kelly has over 20 years of experience in B2B marketing, including social media and online communications for clients primarily in high-tech. In her spare time, Kelly can be found training for the triathlon at her local Y, knitting, walking her two Yorkies, and trying to learn how to cook Indian food for her husband.

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