In the Spotlight: DailyBooth By and For Youth

Image representing Brian Pokorny as depicted i...

Image via CrunchBase

Keeping up with emerging social networks is a job in itself. To help make it easier, Online Social Savvy is introducing a new series to appear every Monday called “In the Spotlight.” This series will profile new social networking sites becoming popular among teens, their services, and any privacy considerations raised by the sites.

Social Network in the Spotlight:

  • What it is: a social network which offers “one big conversation about your life, through pictures”
  • What you do: you create an account, you post a daily picture or two, you connect with other users doing the same and comment on their posts – it’s a literal snapshot into your life and the lives of others
  • Who is using it: the audience at DailyBooth is made up primarily of young women between the ages of 18 and 24, who browse the site from school
  • How popular is the site: the site is roughly the 2,000th most popular in the US, and the 4,000th in the world – and has gained 25% in traffic over the last 3 months
  • When was it launched: ~March 2010
  • Where is it linked: the site is linked with, and used from, both Facebook and Twitter – 43% of the site’s users come from those social networks

Who Runs the Site

Offering “one big conversation about your life, through picture,” DailyBooth appears invented by and for today’s youth.

Brian Pokorny is the CEO – and judging from his online bio he’s somewhere in his late 20s. Brian is not only CEO at DailyBooth, but also on the board of advisers of a number of other social media start-ups, including Rupture, Stitcher, Spotzer, and Ooyala. He also has investments in TweetDeck, RethinkDB, Chomp, Milo, Blippy, and Bump.

With his impressive credentials and associations, Brian qualifies as a person to watch in social media. He is online at LinkedIn, Twitter, and Facebook, as well as on DailyBooth and

Privacy Considerations

DailyBooth does not comply with COPPA and is, therefore, not intended for use by children under the age of 13. In the site’s privacy policy, they specify that their intention is to collect and share private information about their site’s users and that:

  • They will only connect your IP address with your personal information, if you violate the site’s terms of service
  • The site uses cookie technology – both session and persistent
  • The site shares private information about their users, with trusted third-parties
  • The site safeguards confidentiality of user information through the use of security technologies
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This entry was posted in Internet Safety by Kelly Baig. Bookmark the permalink.

About Kelly Baig

Kelly Baig is a concerned parent of a 13 yo girl and independent marketing consultant with insatiable curiousity about all things online. Kelly runs a successful marketing services firm, WaveBreak Marketing, in operation since 2007. Kelly has over 20 years of experience in B2B marketing, including social media and online communications for clients primarily in high-tech. In her spare time, Kelly can be found training for the triathlon at her local Y, knitting, walking her two Yorkies, and trying to learn how to cook Indian food for her husband.

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